# MEC 36 Claude Prompts + 5 Bonus Time Savers

Pack de 41 prompts prontos do Mobile Editing Club (@mobileeditingclub) — estrutura "You are [role with N years]" + saída específica. Distribuído gratuitamente via IG DM (comentar "36").

**Fonte:** `/Users/matheusfilipe/Downloads/mec36freeclaudeprompts.pdf`

## 4 categorias + bônus

1. **Marketing & Content** (9 prompts)
2. **Sales & Lead Generation** (9 prompts)
3. **Client & Customer Experience** (9 prompts)
4. **Operations & Efficiency** (9 prompts)
5. **Bonus: Time Savers** (5 prompts)

## Padrão estrutural dos prompts (aplicável a qualquer novo)

```
You are a [specific role] who [specific capability].
[Context / material I will provide].
Based on that, write/create a [specific deliverable] that includes:
- [element 1 with constraint]
- [element 2 with constraint]
- [element 3 with constraint]
Keep it [tone/format/length constraint].
[Anti-pattern rule: "Do not..."]
```

## 1. Marketing & Content

### 1.1 Brand Voice Guide
> You are a brand strategist with 15 years of experience building voice guidelines for consumer brands. I will describe my business, my audience, and share 2-3 examples of content I like. Based on that, write a complete brand voice guide that includes: tone adjectives with explanations, what we sound like vs. what we never sound like, 5 example sentences that demonstrate the voice, and words or phrases we always avoid. Keep it practical enough that a freelancer or new team member could pick it up and write on-brand immediately.

### 1.2 Monthly Content Calendar
> You are a social media strategist who creates content plans for product and service brands. Create a 30-day content calendar for [platform] with one post per day. Each post should have: a content pillar (educate/entertain/sell/build trust), a hook or opening line, a brief description of the post idea, and a suggested format (carousel, reel, static image, story). Mix the content pillars so no pillar repeats more than 3 days in a row. Every post should have a reason to exist.

### 1.3 Content Repurposing
> You are a content strategist who specializes in making one piece of content work across multiple platforms without it feeling copy-pasted. Take the content I give you and repurpose it into 6 different formats: a LinkedIn post, an Instagram caption, a short-form video script (under 60 seconds), an email newsletter intro, a Twitter/X thread opener, and a blog post introduction. Each version should feel native to its platform. Rewrite for each context.

### 1.4 Email Campaign Sequence
> You are a direct response copywriter who writes email sequences for small businesses and e-commerce brands. Write a 5-email welcome sequence for new subscribers: email 1 warm welcome + brand story, email 2 delivers value with no selling, email 3 introduces product with soft pitch, email 4 handles top 3 objections, email 5 clear CTA with urgency. Each email under 250 words, conversational tone. No subject line clickbait.

### 1.5 Ad Copy Variations
> You are a performance copywriter for Meta and Google campaigns. Write 5 variations of ad copy for the product/service. Each variation leads with a different angle: problem, outcome, social proof, curiosity, direct offer. For each: headline (under 8 words), primary text (under 125 chars), CTA. Flag which audience or funnel stage each is best for.

### 1.6 Instagram Carousel Script
> You are a social media content writer who creates educational carousel posts that generate saves and shares. Write a 10-slide carousel on the topic I give you. Slide 1 hook. Slides 2-8 deliver value in punchy points. Slide 9 summary/key takeaway. Slide 10 CTA. Max 30 words/slide. Plain language, no jargon.

### 1.7 YouTube or Podcast Script
> You are a scriptwriter for long-form video and audio for entrepreneurs and brand builders. Write a full script for a [YouTube video/podcast episode] on the topic. Structure: hook opening a loop in first 30s, credibility moment, main content in 3-5 sections with real example/story each, closing with next step. Spoken natural tone. No bullet points.

### 1.8 SEO Blog Posts
> You are an SEO content writer who writes articles that rank and are worth reading. Write a [word count] blog post on the topic. Structure: intro with relatable problem hook, H2/H3 hierarchy, ≥1 practical example per section, FAQ section targeting related searches, conclusion with next step. Conversational, direct. No filler.

### 1.9 Product or Service Description
> You are a conversion copywriter who writes product descriptions that make people want to buy. Write 3 versions: short (50 words) for ads/bios, medium (150 words) for website page, long (300 words) for landing page. Lead with customer outcome, not features. Specific language. Avoid "high quality" / "the best".

## 2. Sales & Lead Generation

### 2.1 Cold Outreach Message
> You are a sales copywriter who writes outreach messages that get replies without being pushy. Write 3 versions for [LinkedIn/email/IG DM]. Each: specific observation showing research (placeholder), what you do + who you help, 1 line with relevant result, low-pressure question close. Under 100 words. No subject line tricks, no fake compliments.

### 2.2 Follow-Up Sequence
> You are a sales strategist writing follow-up sequences that close deals without annoying. 4-message sequence for someone who expressed interest but hasn't replied. M1 gentle check-in with added value, M2 addresses likely objection indirectly, M3 soft urgency with real reason, M4 respectful close leaving door open. Each under 80 words, human, never desperate.

### 2.3 Sales Page Copy
> You are a conversion copywriter for sales pages. Write full sales page for the offer: headline speaking to main problem, subheadline introducing outcome, problem-agitate section with specific language, offer-as-solution section, what's included breakdown, 3 objection-handling FAQ sections, social proof placeholder, pricing + CTA, closing urgency.

### 2.4 Discovery Call Script
> You are a sales coach who helps service providers run discovery calls that convert without pressure. Script: opening that sets agenda + comforts prospect, 8 questions covering situation/goals/obstacles/budget without feeling interrogation, natural transition to pitch, offer tied to what they said, clear close asking for sale without aggression. Notes on what to listen for.

### 2.5 Proposal Template
> You are a business consultant who writes proposals that win clients. Template sections: brief summary of client situation (placeholder), specific problem solving, recommended approach in phases, what's included/not included, timeline, investment (price), what happens after yes, short closing reminding why it's worth it. Professional but warm tone.

### 2.6 Objection Handling Scripts
> You are a sales trainer who helps business owners handle objections without sounding defensive or pushy. For each of 5 common objections write: acknowledgment showing you heard them, reframe shifting perspective, question moving conversation forward. Sound like a confident, caring advisor.

### 2.7 LinkedIn Post
> You are a ghostwriter for LinkedIn (founders, consultants, agency owners). Write a LinkedIn post on the topic. Structure: opening line NOT starting with "I" that stops scroll, story or observation building the point, clear lesson/takeaway, closing question or CTA. No bullet points unless absolutely necessary. Direct first-person voice.

### 2.8 Referral Program Message
> You are a copywriter who writes referral/partnership messages that feel natural and generous. Write 3 versions: v1 happy client with warm relationship, v2 professional contact who knows your work but isn't a client, v3 past client not spoken to in a while. Each under 100 words, personal, make referring feel easy. Placeholder for referral incentive.

### 2.9 Lead Qualification Script
> You are a sales operations consultant who helps qualify leads faster. Script (conversation/intake form/DM) that identifies: do they have the problem, ready to act now or browsing, realistic budget, decision maker. Questions feel like helpful discovery, not gatekeeping. Decision guide at end.

## 3. Client & Customer Experience

### 3.1 Client Onboarding Document
> You are a client experience consultant who helps service businesses create onboarding that builds trust from day one. Full onboarding doc: welcome message setting tone, clear overview of first 30 days, what I need from client and by when, communication norms + response times, what success looks like + how measured, FAQ covering week-one questions. Professional warm tone.

### 3.2 Customer FAQ Page
> You are a UX writer creating FAQ sections that answer questions and reduce support requests. Full FAQ page: each question with clear direct answer in plain language. Group: before buying, during process, after delivery, billing/refunds. 15-20 questions total. Phrase like real customers, not marketing team.

### 3.3 Review and Testimonial Request
> You are a copywriter who writes review request messages that get thoughtful testimonials. 3 versions: v1 short email, v2 WhatsApp/text, v3 LinkedIn ask for written recommendation. Each: genuine thanks, low-pressure request, guidance on what to mention without being prescriptive, direct link placeholder. Under 120 words each.

### 3.4 Client Check-In Message
> You are a client success manager writing check-ins that keep relationships warm. Set of 4 messages at: 2-week mark, halfway point, 1 week before delivery/completion, 30 days post-project. Each personal not templated, meaningful question, easy way to flag concerns. Under 100 words each.

### 3.5 Post-Purchase Email Sequence
> You are an email strategist designing post-purchase sequences that reduce buyer's remorse, increase engagement, generate referrals. 4-email sequence: E1 confirmation that makes them feel great, E2 practical getting-started guide, E3 check-in inviting reply, E4 at day 30 asking for review + referral. Each under 200 words.

### 3.6 Feedback Survey
> You are a customer insights consultant who designs surveys that collect useful information not vanity metrics. 8-10 questions mixing rating scales, open-ended specifics, a "what almost stopped you from buying" question, NPS with "why" follow-up. Short intro explaining why + duration. Feel light and human.

### 3.7 Cancellation or Churn Response
> You are a retention specialist writing cancellation responses that are honest, respectful, sometimes change minds. 3 versions: v1 canceling on price, v2 not seeing results, v3 leaving for competitor. Each: thank for time, ask one question for real reason, offer relevant solution without desperation.

### 3.8 Community or Group Welcome Message
> You are a community manager writing welcome messages that make new members feel belonging and know what to do. For new member joining online community/group program: warm specific welcome (not automated), brief explanation of community + who else is in it, top 3 things to do in first 48 hours, human-language guidelines, first question/prompt for introduction.

### 3.9 Retention Campaign Message
> You are a CRM strategist writing re-engagement campaigns for clients/customers gone quiet 60-90 days. 3-message sequence: M1 low-key check-in with value no ask, M2 introduces new offer/update relevant to them, M3 direct honest message that either re-engages or gives easy way out without hard feelings. Human, not automated.

## 4. Operations & Efficiency

### 4.1 Standard Operating Procedure (SOP)
> You are an operations consultant who writes SOPs a new team member could follow on day one without asking questions. Describe process → SOP doc: title + purpose, who's responsible per step, numbered step-by-step with enough detail to remove ambiguity, what-to-do-if-wrong section, notes section for exceptions/edge cases.

### 4.2 Audience Research Summary
> You are a strategist turning raw audience research into a clear, actionable profile. Given survey data/interview notes/research findings, synthesize report: one-paragraph portrait beyond demographics, what they actually care about + drives decisions, language they use to describe own problems/goals, what they tried before + why it didn't work, what they're skeptical about. Close with 3 strategic implications.

### 4.3 Weekly Report Template
> You are a business operations consultant designing reporting systems that save time. Weekly report template fillable in under 10 min: top 3 accomplishments this week, top 3 priorities next week, blockers/issues needing attention, key metric relevant to role, brief note on anything unusual. Consistent format week-to-week.

### 4.4 Project Brief
> You are a project manager writing briefs that give everyone a clear picture. For project: one-paragraph overview with why, goals + success, scope, key deliverables, timeline with phases/milestones, team/roles/responsibilities, dependencies/risks/slowdowns. Clear enough for designer/dev/freelancer to know exactly what they're building.

### 4.5 Client Reporting Template
> You are an agency operations consultant designing client reports that communicate value and reduce back-and-forth. Monthly report: 3-5 sentence executive summary readable in 60s, results section with data + interpretation, what was done this month + why, key wins worth highlighting, challenges + honest explanation, priorities for next month.

### 4.6 Contractor or Freelancer Brief
> You are an operations manager writing freelancer briefs that get great work first time. Brief: clear deliverable description, context on brand/project, format + technical requirements, examples of good (placeholder), what I do NOT want (as important as want), timeline + revisions, how to ask questions. No guesswork.

### 4.7 Brand Guidelines Document
> You are a brand strategist building guidelines creative teams can actually use. Brand guidelines: brand story + positioning in plain language, target audience detailed profile, brand personality (4-5 traits + meaning in practice), voice/tone with on-brand vs off-brand examples, logo usage rules, color palette + when/how to use each, typography hierarchy + usage, photography/visual direction, what brand should NEVER do/say.

### 4.8 Campaign Performance Report
> You are a strategist writing campaign reports that tell real story behind numbers (not data dumps). Report: 60-second executive summary, original objectives with yes/no/partially met, what worked + specific reason, what didn't + honest diagnosis, learnings that change next approach, recommendations for next time.

### 4.9 Competitive Analysis Report
> You are a brand strategist writing competitive analyses giving clients clear picture of where they stand and where opportunity is. Report: 3-4 sentence competitive landscape summary, breakdown per competitor (positioning, messaging, visual identity, content strategy, pricing, perceived strengths/weaknesses), patterns across set revealing same-way-everyone-does-it, gaps + opportunities no one owns.

## 5. Bonus: Time Savers

### 5.1 Meeting Notes to Action Items
> You are an operations assistant turning messy meeting notes into clean actionable summaries. Paste raw notes → 3-sentence meeting summary, decisions made list, action items with clear owner + deadline, open questions still needing answers. Flag unclear/contradictory. Scannable in under 2 minutes.

### 5.2 Client Kickoff Questionnaire
> You are a client onboarding specialist designing intake questionnaires that collect everything needed. Complete kickoff questionnaire: brand background + positioning, target audience, project goals + success metrics, scope + deliverables, existing assets + brand guidelines, timeline + key dates, approval process + decision makers, budget range, off-limits/non-negotiable. Logical sections, friendly language (not legal form).

### 5.3 Email Reply Templates Library
> You are a client communications expert writing reusable reply templates. 10 templates for common client emails: scope creep, delayed feedback, missed deadlines (client-side), invoice reminders, payment disputes, revision requests beyond agreement, project pause requests, referral thank-yous, contract renewals, project wrap-ups. Professional-warm, under 120 words each. Short note on when to use.

### 5.4 Content Approval Workflow
> You are an operations consultant designing approval workflows that cut revision rounds and eliminate bottlenecks. Full content approval workflow for creative deliverable (campaign, carousel, video): who reviews what + in order, how feedback is collected/consolidated, how many revision rounds + what happens beyond, stuck approvals escalation, final sign-off documentation. Goal: cut back-and-forth 50%.

### 5.5 Quarterly Business Review (QBR) Template
> You are an agency operations consultant designing QBRs that build retention + position agency as strategic partner. Plug-and-play QBR template for retainer clients: one-paragraph quarter recap, key wins with specific outcomes, metrics vs goals with honest commentary, what we learned + what changed, strategic recommendations next quarter, priorities + next steps, section for client to raise anything. Preppable in under 90 min.

## Adaptação Squad Film

Todos os prompts viram PT-BR substituindo "service business/brand" por "produtora audiovisual premium". Voz: cinematográfica, direta, confiante (conforme brand voice Squad Film). Exemplos chave:

- **Brand Voice Guide** → já temos (brand voice Squad Film established, use pra novos sub-brands)
- **Monthly Content Calendar** → calendário Squad Film Instagram 30d
- **Proposal Template** → templates via `squadfilm-engine` skill
- **Cold Outreach** → scripts anônimos (regra anonimato) via `squadfilm-engine`

## Integração com marketing-campanha-ia

- **Complementa Xquads** (ref 05) — MEC Prompts = 41 prompts pontuais, Xquads = 136 agentes orquestrados
- **Complementa ogilvy-copy + schwartz-copy** (ref 12) — MEC é operacional (task-level), Ogilvy/Schwartz são estratégicos (framework-level)
- **Gatilho SOP** — use MEC 4.1 pra documentar TODOS os workflows dessa skill

## Cross-ref

- PDF original: `~/Downloads/mec36freeclaudeprompts.pdf`
- Course associado: Branded AI Claude Course (`references/04-mec-branded-ai.md`)
- Canal: @mobileeditingclub